2026
Worth More Media
A rebrand for a media company whose original name people could not pronounce and could not remember. The new identity had to fix recall before it could do anything else.
Branding
Media Company
Know More
Worth More Media helps ideas and creative work get the attention they deserve. Before the rebrand it ran under a name built as a clever respelling, and the cleverness was costing it every introduction.
A name nobody could say twice
The company came to me under a name that was a respelling of how the owner wanted it to sound. On paper it looked distinctive. Out loud it stalled. People hesitated over the pronunciation, guessed, and moved on without holding onto either the name or what the company did.
That made this a rebrand rather than a first brand. There was existing work and existing relationships attached to a name that could not travel by word of mouth, which is the main way a media company gets hired.
Problem
Every introduction cost the business twice: once on the pronunciation, and again on what the company actually did.
Most brands in a crowded category are fighting to be distinctive. This one was fighting something more basic. Someone who hears a company name once and cannot repeat it cannot refer it, search it or tag it. For a media company that lives on being mentioned, an unsayable name is not a style problem, it is a distribution problem.
The category was the second problem. Media brands converge on the same visual language, so even with the name fixed the company could still be forgotten. The identity had to do two jobs at once: make the company sayable, and make it stick.
Concept
Put the promise in the name, then put the name in a mark people can draw from memory.
Worth More Media says what the company does to the work it touches. It is plain, it is spelled the way it sounds, and someone can hear it once and type it correctly. That was the first requirement, ahead of any design decision.
The mark makes the same claim in a single character. The plus in the W+ monogram is the brand promise drawn rather than written: content that comes out worth more than it went in. It is simple enough to read at avatar size and specific enough that it does not collapse into a generic media logo. Deep green and warm oak against white pull the brand away from the black and white minimalism the category defaults to, and an expressive serif gives it editorial authority without tipping into corporate.
The System
A wordmark and a monogram that can each carry the brand alone.
The wordmark and the W+ monogram work together or independently, so the brand holds whether it is a full lockup on a title card or one character serving as a profile picture. Strong contrast, a limited palette and consistent typography keep it recognizable across social graphics, video, digital publishing, presentations and branded content.
The company is early in taking the new identity to market. What it has now that it did not have before is a name people can repeat and a mark they can picture, which is the part that has to be true before any marketing can compound.
More Works
FAQ
01
How much does it cost?
02
What is the process?
03
How do I know you're right for me?
04
Do you offer discounts or packages?
05
Is a deposit required?
06
How many revisions do I get?
07
What files do I receive?
08
Who owns the final files?
2026
Worth More Media
A rebrand for a media company whose original name people could not pronounce and could not remember. The new identity had to fix recall before it could do anything else.
Branding
Media Company
Know More
Worth More Media helps ideas and creative work get the attention they deserve. Before the rebrand it ran under a name built as a clever respelling, and the cleverness was costing it every introduction.
A name nobody could say twice
The company came to me under a name that was a respelling of how the owner wanted it to sound. On paper it looked distinctive. Out loud it stalled. People hesitated over the pronunciation, guessed, and moved on without holding onto either the name or what the company did.
That made this a rebrand rather than a first brand. There was existing work and existing relationships attached to a name that could not travel by word of mouth, which is the main way a media company gets hired.
Problem
Every introduction cost the business twice: once on the pronunciation, and again on what the company actually did.
Most brands in a crowded category are fighting to be distinctive. This one was fighting something more basic. Someone who hears a company name once and cannot repeat it cannot refer it, search it or tag it. For a media company that lives on being mentioned, an unsayable name is not a style problem, it is a distribution problem.
The category was the second problem. Media brands converge on the same visual language, so even with the name fixed the company could still be forgotten. The identity had to do two jobs at once: make the company sayable, and make it stick.
Concept
Put the promise in the name, then put the name in a mark people can draw from memory.
Worth More Media says what the company does to the work it touches. It is plain, it is spelled the way it sounds, and someone can hear it once and type it correctly. That was the first requirement, ahead of any design decision.
The mark makes the same claim in a single character. The plus in the W+ monogram is the brand promise drawn rather than written: content that comes out worth more than it went in. It is simple enough to read at avatar size and specific enough that it does not collapse into a generic media logo. Deep green and warm oak against white pull the brand away from the black and white minimalism the category defaults to, and an expressive serif gives it editorial authority without tipping into corporate.
The System
A wordmark and a monogram that can each carry the brand alone.
The wordmark and the W+ monogram work together or independently, so the brand holds whether it is a full lockup on a title card or one character serving as a profile picture. Strong contrast, a limited palette and consistent typography keep it recognizable across social graphics, video, digital publishing, presentations and branded content.
The company is early in taking the new identity to market. What it has now that it did not have before is a name people can repeat and a mark they can picture, which is the part that has to be true before any marketing can compound.
More Works
FAQ
01
How much does it cost?
02
What is the process?
03
How do I know you're right for me?
04
Do you offer discounts or packages?
05
Is a deposit required?
06
How many revisions do I get?
07
What files do I receive?
08
Who owns the final files?
2026
Worth More Media
A rebrand for a media company whose original name people could not pronounce and could not remember. The new identity had to fix recall before it could do anything else.
Branding
Media Company
Know More
Worth More Media helps ideas and creative work get the attention they deserve. Before the rebrand it ran under a name built as a clever respelling, and the cleverness was costing it every introduction.
A name nobody could say twice
The company came to me under a name that was a respelling of how the owner wanted it to sound. On paper it looked distinctive. Out loud it stalled. People hesitated over the pronunciation, guessed, and moved on without holding onto either the name or what the company did.
That made this a rebrand rather than a first brand. There was existing work and existing relationships attached to a name that could not travel by word of mouth, which is the main way a media company gets hired.
Problem
Every introduction cost the business twice: once on the pronunciation, and again on what the company actually did.
Most brands in a crowded category are fighting to be distinctive. This one was fighting something more basic. Someone who hears a company name once and cannot repeat it cannot refer it, search it or tag it. For a media company that lives on being mentioned, an unsayable name is not a style problem, it is a distribution problem.
The category was the second problem. Media brands converge on the same visual language, so even with the name fixed the company could still be forgotten. The identity had to do two jobs at once: make the company sayable, and make it stick.
Concept
Put the promise in the name, then put the name in a mark people can draw from memory.
Worth More Media says what the company does to the work it touches. It is plain, it is spelled the way it sounds, and someone can hear it once and type it correctly. That was the first requirement, ahead of any design decision.
The mark makes the same claim in a single character. The plus in the W+ monogram is the brand promise drawn rather than written: content that comes out worth more than it went in. It is simple enough to read at avatar size and specific enough that it does not collapse into a generic media logo. Deep green and warm oak against white pull the brand away from the black and white minimalism the category defaults to, and an expressive serif gives it editorial authority without tipping into corporate.
The System
A wordmark and a monogram that can each carry the brand alone.
The wordmark and the W+ monogram work together or independently, so the brand holds whether it is a full lockup on a title card or one character serving as a profile picture. Strong contrast, a limited palette and consistent typography keep it recognizable across social graphics, video, digital publishing, presentations and branded content.
The company is early in taking the new identity to market. What it has now that it did not have before is a name people can repeat and a mark they can picture, which is the part that has to be true before any marketing can compound.
More Works
FAQ
How much does it cost?
What is the process?
How do I know you're right for me?
Do you offer discounts or packages?
Is a deposit required?
How many revisions do I get?
What files do I receive?
Who owns the final files?