ENVY EYELASHES

 
ENVY Eyelash Presentation.jpg

Envy Eyelashes® is a premium eyelash company based in Detroit, MI. The client came to us requesting a logo and branding ideas that would help the company stand out form the competition. With the lash industry being very saturated, its easy for 2 companies to look similar. With a lot of research and the drive to stand out, the word mark and icon was created.

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We also designed a custom pattern that accents the design of the icon. This pattern will act as a base to the branding material.

Here you see different flat color variations in case the main design can’t be used.

Here you see different flat color variations in case the main design can’t be used.

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We then applied the logo and pattern to packaging to showcase how these design elements can be implemented.