Envy Eyelashes® is a premium eyelash company based in Detroit, MI. The client came to us requesting a logo and branding ideas that would help the company stand out form the competition. With the lash industry being very saturated, its easy for 2 companies to look similar. With a lot of research and the drive to stand out, the word mark and icon was created.
We also designed a custom pattern that accents the design of the icon. This pattern will act as a base to the branding material.
We then applied the logo and pattern to packaging to showcase how these design elements can be implemented.